Media and Communication Studies: Visualizing and Prototyping the Media


Admission requirements

30 credits on advanced level in Media and Communication Studies or social sciences, humanities, arts or design discipline + English 6


credits 100% ´


Syllabus for students autumn 2019, autumn 2018

Course Code:
KK646C revision 1
Level of specialisation
Main fields of study:
Media and Communications Science
Date of ratification:
12 February 2018
Decision-making body:
Faculty of Culture and Society
Enforcement date:
03 September 2018

Entry requirements

30 credits on advanced level in Media and Communication Studies or social sciences, humanities, arts or design discipline + English 6

Specialisation and progression relative to the degree regulations

The course is included in the main field of media and communication studies, and can be part of the degree requirements for each master's degree (60 or 120 credits).


The course provides specific knowledge of how to work with visualization and prototype representations in media and communication. The course also provides students with skills in how to work with design-oriented and practice-based knowledge; skills that can be utilised in the final degree project.


The course begins with lectures on visualization and prototyping. Students produce an analysis of information visualizations. After that, they work on a visualization project through an iterative design process, using methods for sketching and prototyping. The project is presented and discussed during a final seminar.

Learning outcomes

After completing the course students shall:

  • Demonstrate knowledge of basic principles for information visualization and information graphics, in static and dynamic media (1)
  • Demonstrate a basic understanding of quantitative data, statistics: how they are used and produced, their role in relation to different media related contexts (2)
  • Demonstrate skills in planning for and develop visualizations using methods for sketching and prototyping, through an iterative design process (3)
  • Be able to prepare a proposal for an information visualization project intended for a specific context and target group, and relate design decisions to these (4)
  • Be able to critically analyse visualizations of quantitative data in the media in relation to comprehension and transparency (5)

Learning activities

Teaching is conducted through seminars, lectures, supervision, and project work. The course is web-based.


1 Written analysis of information visualization (3 hp, UG learning outcomes 1,2,5)
2 Individual project: prototype for information visualization intended for web/ digital media. Hand-in of the prototype and of a written design report. (7 hp, A-U, learning outcomes 1,2,3,4)
3 Written reflection (5 hp, A-U, learning outcomes 1,4,5)

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Kirk, Andy (2016) Data Visualisation. A Handbook for Data driven Design. London et al: Sage.
Buxton, Bill (2007) Sketching User Experiences. Getting the Design Right and the Right Design. Morgan Kaufman.
Pickett, Kate & Wilkinson, John R. (2009) The Spirit Level. Why More Equal Societies Almost Always Do Better. Allen Lane/Bloomsbury

Additional articles and chapters will be made available for the students.

Course evaluation

Written course evaluation carried out at the end of the course.

Other Information

Students are expected to be familiar with Microsoft Excel at a basic level. Excel software can be downloaded via Malmö University.


The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.

Further information

MCS Malmö University,


03 September 2018 - 11 November 2018 100% Distance (Malmö) Application code: mau-82841

National application round

Tuition fees

for non-EU students only

First instalment: 81000 SEK
Full tuition Fee: 81000 SEK

Open for late application


02 September 2019 - 10 November 2019 100% Distance (Malmö) This course is offered as part of a program