Media and Communication Studies: Visualizing and Prototyping the Media

Summary

Admission requirements

Prerequisite courses for this course are: Passed courses: KK640B-Media and Communication Studies: Key Themes in Media and Communication StudiesKK641B-Media and Communication Studies: Understanding the Creative IndustriesKK642B-Media and Communication Studies: Collaborative MediaKK643B-Media and Communication Studies: Research Methodology and KK644B-Media and Communication Studies: Master's (One-Year) Thesis.

Syllabus

Syllabus for students autumn 2017

Course Code:
KK646B revision 2.1
Level of specialisation
A1F
Main fields of study:
Media and Communications Science
Language:
English
Date of ratification:
19 April 2017
Decision-making body:
Faculty of Culture and Society
Enforcement date:
28 August 2017
Replaces Syllabus ratified:
19 April 2017

Entry requirements

Prerequisite courses for this course are: Passed courses: KK640B-Media and Communication Studies: Key Themes in Media and Communication StudiesKK641B-Media and Communication Studies: Understanding the Creative IndustriesKK642B-Media and Communication Studies: Collaborative MediaKK643B-Media and Communication Studies: Research Methodology and KK644B-Media and Communication Studies: Master's (One-Year) Thesis.

Specialisation and progression relative to the degree regulations

The course is included in the main field of media and communication studies, and can be part of the degree requirements for each master's degree (60 or 120 credits).

Purpose

The course provides specific knowledge of how to work with visualization and prototype representations in media and communication. The course also provides students with skills in how to work with design-oriented and practice-based knowledge; skills that can be utilised in the final degree project.

Contents

The course begins with lectures on visualization and prototyping. Students produce an analysis of information visualizations. After that, they work on a visualization project through an iterative design process, using methods for sketching and prototyping. The project is presented and discussed during a final seminar.

Learning outcomes

After completing the course students shall:
Demonstrate knowledge of basic principles for information visualization, in static and dynamic media (1)
Demonstrate a basic understanding of quantitative data, statistics: how they are used and produced, their role in relation to different media related contexts (2)
Plan for and develop visualizations using methods for sketching and prototyping, through an iterative design process (3)
Prepare a proposal for an information visualization project intended for a specific context and target group, and relate design decisions to these (4)
Critically analyse visualizations of quantitative data in the media in relation to comprehension and transparency (5)

Learning activities

Teaching is conducted through seminars, lectures, supervision, and project work. The course is web-based.

Assessments

1 Analysis of information visualization (3 hp, UG learning outcomes 1,2,5)
2 Individual project: prototype for information visualization intended for web/ digital media (7 hp, A-U, learning outcomes 1,2,3,4)
3 Written reflection (5 hp, A-U, learning outcomes 1,4,5)

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Kirk, Andy (2016) Data Visualisation. A Handbook for Data driven Design. London et al: Sage.
Buxton, Bill (2007) Sketching User Experiences. Getting the Design Right and the Right Design. Morgan Kaufman.
Pickett, Kate & Wilkinson, John R. (2009) The Spirit Level. Why More Equal Societies Almost Always Do Better. Allen Lane/Bloomsbury

Additional articles and chapters will be made available for the students.

Course evaluation

Written course evaluation carried out at the end of the course.

Other Information

Students are expected to be familiar with Microsoft Excel at a basic level. Excel software can be downloaded via Malmö University.

Contact

The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.

Further information

MCS Malmö University,
E-mail: mcs@mah.se