Media and Communication Studies: Making Use of the Media: Activism, Entrepreneurship and Strategy

Summary

Admission requirements

Prerequisite courses for this course are: Passed courses: KK640B-Media and Communication Studies: Key Themes in Media and Communication StudiesKK641B-Media and Communication Studies: Understanding the Creative IndustriesKK642B-Media and Communication Studies: Collaborative MediaKK643B-Media and Communication Studies: Research Methodology and KK644B-Media and Communication Studies: Master's (One-Year) Thesis.

Syllabus

Syllabus for students spring 2020, spring 2019, spring 2018

Course Code:
KK645B revision 1.2
Level of specialisation
A1F
Main fields of study:
Media and Communications Science
Language:
English
Date of ratification:
15 November 2017
Decision-making body:
Faculty of Culture and Society
Enforcement date:
15 January 2018
Replaces Syllabus ratified:
13 September 2012

Entry requirements

Prerequisite courses for this course are: Passed courses: KK640B-Media and Communication Studies: Key Themes in Media and Communication StudiesKK641B-Media and Communication Studies: Understanding the Creative IndustriesKK642B-Media and Communication Studies: Collaborative MediaKK643B-Media and Communication Studies: Research Methodology and KK644B-Media and Communication Studies: Master's (One-Year) Thesis.

Specialisation and progression relative to the degree regulations

The course is included in the main field of media and communication studies, and can be part of the degree requirements for each master's degree (60 or 120 credits).

Purpose

In this course an action-oriented focus is developed on media and communication, with a point of departure in media activism, entrepreneurship and strategic communications. The students work with a project during the course, either a self-produced or a ongoing project in collaboration with external actors.

Contents

The course begins with lectures on activism, entrepreneurship and strategy. On the basis of these lectures, and on the basis of the reading list, students carry out, individually or in groups, work on a project based on at least one of the three practises activism, entrepreneurship and strategy. The work can be carried out in collaboration with external actors. It is discussed at a final seminar.

Learning outcomes

Knowledge and understanding
After completing the course students shall:
1) demonstrate a deep knowledge of media strategic reasoning associated to media and cultural production in different spheres of society
2) demonstrate a deep knowledge and understanding of media entrepreneurship in practice and phenomenon, as well as its different manifestations and meanings
3) demonstrate a deep knowledge of the phenomenon of media activism such as criticism and resistance and as an expression of social change
Competence and skills
After completing the course students shall:
1) be able to critically analyse the stress fields between practitioners strategy, activism and entrepreneurship
2) be able to plan, identify and implement a project with media strategic, entrepreneurial and/or media activist character
3) demonstrate the ability verbally and in writing to report clearly and discuss the different practices activism, entrepreneurship and strategy, and the relationship between these

Judgement and approach
After completing the course students shall:
1) be able to plan and evaluate mediated communication processes based on ethical aspects
2) demonstrate insight into the opportunities and limitations that communication processes bring about based on activism, entrepreneurship and strategy

Learning activities

Teaching is conducted through lectures, tutorials, seminars and project work. The course is web-based.

Assessments

The students carry out project work, which is presented both verbally and in writing. The work is carried out individually or in groups.

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Kaun, Anne. (2016) Crisis and critique: A history of media participation in times of crisis (u of Chicago Press)
Ricketts, Aidan. (2012) The Activists Handbook: A step-by-step guide to participatory democracy (Zed Books)
Sobré-Denton, Miriam and Nilanjana Bardhan (2013) Cultivating Cosmopolitanism for Intercultural Communication: Communicating as a Global Citizen. London: Routledge.

A selection of scientific articles from the library's full-text databases, to be added.

Course evaluation

Written course evaluation carried out at the end of the course.

Contact

The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.

Further information

Application

21 January 2019 - 09 June 2019 Flexible 50% Distance (Malmö) This course is offered as part of a program

20 January 2020 - 07 June 2020 50% Distance (Malmö) This course is offered as part of a program