Media and Communication Studies: Understanding the Creative Industries

Summary

The creative and cultural industries have changed since the 1990’s when the terminology was first introduced as a way to articulate (in business terms) the value and impact of the arts and culture in society. Technology, and the access it has provided to information, has radically changed the landscape, so that podcasters and social media influencers are included alongside more traditional areas such as the theatre or food. In this course, we ask critical questions such as: How has culture become such a profitable commodity? What are the demands of balancing creative productivity with developing a business? Who really owns ideas? And what about our data? Understanding the Creative Industries is an introductory course that invites speakers from within and outside of the university to share their knowledge and experiences around a particular aspect of this sector, and also to delve deeper into theoretical considerations. To compliment this learning, students are encouraged to find their own stakeholders in the industry to engage and interact with, as case studies for course assignments.

Admission requirements

Degree of Bachelor (180 credits)or equivalent in subjects relevant for media- and communication studies. Examples of relevant subjects include, but are not limited to: media- and communication, cultural studies, film studies, literature, graphic design, visual communication, stage production, media production or fine arts.
General eligibility + the equivalent of English course B in Swedish higher secondary school.

This course is offered as part of program:

Syllabus

Syllabus for students autumn 2019, autumn 2018, autumn 2017, autumn 2016

Course Code:
KK641B revision 2.1
Level of specialisation
A1N
Main fields of study:
Media and Communications Science
Language:
English
Date of ratification:
08 April 2016
Decision-making body:
Faculty of Culture and Society
Enforcement date:
29 August 2016
Replaces Syllabus ratified:
08 April 2016

Entry requirements

Degree of Bachelor (180 credits)or equivalent in subjects relevant for media- and communication studies. Examples of relevant subjects include, but are not limited to: media- and communication, cultural studies, film studies, literature, graphic design, visual communication, stage production, media production or fine arts.
General eligibility + the equivalent of English course B in Swedish higher secondary school.

Specialisation and progression relative to the degree regulations

The course is included in the main field of media and communication studies, and can be part of the degree requirements for each master's degree (60 or 120 credits).

Purpose

The course covers the Cultural and creative industries - the industries which more than any other have media and communication as their line of business. A study is made of their origin and development. The course also discusses the opportunities and problems that characterise work within the industries.

Contents

The course begins with lectures focusing on Cultural and creative industries from an international perspective. On the basis of these lectures, and on the basis of the reading list, the students work on a project, which is presented at a final seminar.

Learning outcomes

After completing the course students shall:
1) demonstrate advance knowledge and understanding of the Cultural and creative industries from an international perspective,
2) demonstrate skills and ability to initiate, plan and reflect upon projects relevant to the Cultural and creative industries,
3) demonstrate the ability verbally and in writing to report clearly and discuss the importance of the Cultural and creative industries in various international contexts.

Learning activities

The course is web-based. It is based on workshops with compulsory attendance, either physically or digitally. A project is carried out individually or in groups. The project is presented at a seminar.

Assessments

The students carry out work, individually or in groups, which is presented both verbally and in writing.
The course will have two written assignments.
One assessing learning outcomes 1 and 3, worth 5 credits and one assessing learning outcomes 2 and 3 worth 10 credits. Both assignments will have written and oral component.

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Collins, Hilary (2010) Creative Research. The Theory and Practice of Research for the Creative Industries. Lausanne, Switzerland: AVA Books.

Davies, Rosamund and Gauti Sigthorsson (2013) Introducing the Creative Industries: From Theory to Practice. London: Sage.

Küng, Lucy (2008) Strategic Management in the Media: Theory to Practice. London: Sage.

Scholz, Trebor (red.) (2012) Digital Labor: The Internet as Playground and Factory. London: Routledge.

A selection of scientific articles from the library's full-text databases, to be added.

Course evaluation

The University provides students who participate in or who have completed a course with the opportunity to make known their experiences and viewpoints with regards to
the course by completing a course evaluation administered by the University. The University will compile and summarize the results of course evaluations as well as informing participants of the results and any decisions relating to measures initiated in response to the course evaluations. The results will be made available to the students (HF 1:14).

Contact

The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.

Further information

Studentservice, K3 - Malmö universitet,

Application

02 September 2019 - 19 January 2020 50% Distance (Malmö) This course is offered as part of a program

Tuition fees

for non-EU students only

First instalment: 19000 SEK
Full tuition Fee: 19000 SEK