Communication, Culture and Media Analysis


Syllabus for students spring 2019, spring 2018

Course Code:
KK621C revision 5.1
Level of specialisation
Main fields of study:
Communication for Development
Date of ratification:
15 November 2017
Decision-making body:
Faculty of Culture and Society
Enforcement date:
15 January 2018
Replaces Syllabus ratified:
15 November 2017

Entry requirements

1. Degree of Bachelor or equivalent.
2. The equivalent of English course B in Swedish secondary school.

Specialisation and progression relative to the degree regulations

Compulsory course for the Master Degree in Communication for Development


This course examines the institutional and organisational contexts surrounding Communication for Development. The course also examines textual analysis as a tool for decoding representations of development and social change. It is divided into two modules; ‘Communication and Development Cooperation’ (7,5 credits) and ‘Culture and Media Analysis’ (7,5 credits). The modules are connected in the sense that the first module focuses on a range of communication for development organisations and the discourses of which they are part while in the second module students conduct in-depth analysis of selected media texts and/or practices to better understand the discourses they make up, or which surround them.

Learning outcomes

After completing the course, students shall demonstrate:
1. In-depth knowledge of the relationship between development cooperation organisations and their communication for development initiatives and strategies,
2. An understanding of communication policies and practices of selected development organizations and movements,
3. In-depth knowledge of theories related to communication, culture and media analysis, with particular focus on representation, and
4. a synergized understanding of different theories of communication and development, and a deeper understanding of the integration of both traditions and their practical application.
After completing the course, students shall demonstrate:
5. The ability to analyse the content of particular media, communication for social change and cultural products,
6. The ability to independently analyse media and cultural artefacts and articulate the importance of media and culture – including new information and communication technology – for global development and social change,
7. An analytical approach to media/texts as practices and examples of communication for development/social change,
8. The capacity to work in a group with participants from different geographical locations and accordingly to critically reflect upon their own background and power position.
After completing the course, the student shall demonstrate:
9. An awareness and ability to critically analyse communication, media and cultural products,
10. A critical perspective which enables students to see and reflect upon issues of power, identity, gender, race/ethnicity and globalization related to media and culture products and analysis,
11. A Capacity for intercultural dialogue and co-operation and consequently critical self- reflection of their own background and position of power, including reflection upon ethical issues in relation to their work, and
12. Ability to identify their own need of further knowledge and take responsibility for their own learning.

Learning activities

The course is given as distance learning, with regular online lectures and two intensive week-end seminars. A collaborative pedagogy is applied, based on the productive use of group dynamics through peer reviewing and other forms of interactive communication online. All teaching activities are video streamed online so students who are not able to attend in person can actively participate. We strongly encourage all students to attend teaching activities in “real time”.


Communication and Development Cooperation
Communication and Development Cooperation Written Assignment (3.5 credits)
Written Organisation analysis - students research an organization engaged in international development cooperation or social change initiatives with the aim of gaining a deeper understanding of that organisation’s communication for development work.
This assignment assesses learning outcomes 1, 2, 4, 6, 9 and 12
Communication and Development Cooperation Group Presentation (1 credit)
Students work together in groups to analyse a selection of development cooperation organisations and present their findings during an oral presentation.
Assignment. This assignment assesses learning outcomes 2, 4, 6, 8, 10, 11 and 12

Communication and Development Cooperation Literature Review Assignment (3 credits).
This assignment assesses learning outcomes 3, 8, 10, 11 and 12
Culture and Media Analysis
Textual analysis (7.5 credits).
Students write an in depth textual analysis applying selected analytical techniques to specific media texts. This assignment assesses learning outcomes 3, 5, 6, 7, 9, 10 and 12

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Joint reading module 1 - Communication and Development Cooperation
Dogra, Nandita (2012). Representations of Global Poverty : Aid, Development and International NGOs. London: I.B. Tauris
Hossain,, Naomi (2017) The Aid Lab: Understanding Bangladesh’s
Unexpected Success. Oxford: Oxford University Press.
Manyozo, Linje (2012) Media, Communication and Development: Three Approaches. New Delhi: Sage
Pieterse, Jan Nederveen (2010) Development Theory. 2nd edition. London: Sage.
Quarry, Wendy & Ramírez, Ricardo (2009) Communication for Another Development: Listening Before Telling. London: Zed Books.
Richey, Lisa Ann (Ed.) (2016) Celebrity Humanitarianism and North-South Relations: Politics, Place and Power. Oxon: Routledge.
Scott, Martin (2014) Media and Development. London: Zed
Tufte, Thomas (2017) Communication and Social Change: A Citizen Perspective. Cambridge Polity
Lists of further recommended and additional reading for the module are listed on the course site.

Joint reading module 2 - Culture and Media Analysis
Berger, Arthur Asa (2016) Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. London: Sage
Bunce, Mel. Franks, Suzanne and Paterson, Chris (Eds) (2017) Africa's Media Image in the 21st Century: From the "Heart of Darkness" to "Africa Rising" London: Routledge
Dogra, Nandita (2012). Representations of Global Poverty : Aid, Development and International NGOs. London: I.B. Tauris
Hall, Stuart, Evans, Jessica and Nixon, Sean (ed.) (2013) Representations. Cultural Representations and Signifying Practices, Second Edition. London: Sage.
Pink, Sarah (ed.) (2012) Advances in Visual Methodology. London: Sage
Richey, Lisa Ann (Ed.) (2016) Celebrity Humanitarianism and North-South Relations: Politics, Place and Power. Oxon: Routledge.
Rose, Gillian (2011) Visual Methodologies. London: Sage
Scott, Martin (2014) “Media and Development”. London: Zed Books (specifically chapters 5 and 6)
Lists of further recommended and additional reading for the module are listed on the course site.

Course evaluation

An anonymous electronic course evaluation is made at the end of the course. The electronic evaluation is accessible for all students.

Other Information

Access to computer with video and audio capability and Internet connection (broadband) is required.


The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.

Further information

Åsa Ulemark, Student Administrator
Phone: 040-6657212
Hugo Boothby, Course Coordinator
Phone: 040-6658218


21 January 2019 - 09 June 2019 50% Distance (Malmö) This course is offered as part of a program