Linguistic and Cultural Semiotics


Admission requirements

General entry requirements + Civics 1 b / 1a1, English 6


Course Code:
KK163A revision 1
Level of specialisation
Main fields of study:
No main fields
Date of ratification:
22 February 2018
Decision-making body:
Faculty of Culture and Society
Enforcement date:
03 September 2018

Entry requirements

General entry requirements + Civics 1 b / 1a1, English 6

Specialisation and progression relative to the degree regulations

The course is not part of a main field of study.


The aim of the course is for the students to develop knowledge about how the meaning of linguistic and non-linguistic symbols is created and used in various media contexts. The course aims at providing the student with the ability to use semiotic analysis critically and creatively


The course provides insight into various theories and methods within semiotics and representation research and offers students the opportunity to assimilate tools that can be used within various vocations and professions where linguistic and non-linguistic symbols are used. The course focuses on how linguistic and cultural signs, symbols and representations are used within various media in the form of text, pictures, and audio-visual material.

Learning outcomes

After successfully completing this course, the student will be able to
1. Demonstrate knowledge and understanding of models for the study of signs, symbols and representations and their meaning in the creation of socially meaningful communication.
Competence and skills:
After successfully completing this course, the student will be able to
2. demonstrate the ability to independently gather material and perform semiotic analyses of how linguistic and cultural signs and symbols are used to represent individuals and groups as well as societally related phenomena in various media texts.
3. independently identify a research question as well as plan and carry out investigations with relevant materials and literature, within a given time frame,
4. present and discuss in both writing and speech at a level of linguistic appropriateness so that content is accurately and clearly communicated.
Judgement and approach:
After successfully completing this course, the student will be able to
5. critically reason about the strengths and weaknesses of semiotic analysis.

Learning activities

Literature reading, lectures, group discussions, preparation for oral presentation 1,2, 3 and 4
Individual work with in-depth project 1,2, 3, 4 and 5


Oral presentation (2,5 credits), learning outcome 1, 2, 3 and 4.
Individual written assignment (5 credits), learning outcome 1,2, 3, 4 and 5 .
Individual assessment of student performance within the framework of a group presentation takes place through an assessment of the student’s ability to discuss the content of their own portion of the presentation at the presentation seminar. The oral presentation is graded as pass/fail while the individual in-depth written assignment is graded on the A/U scale.

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Bignell. Jonathan. 2002. Media Semiotics. An introduction. 2nd edition. Manchester University Press. (256 pages)
Chandler. Daniel. 2007. Semiotics. The Basics. 2nd edition. Routledge. (328 pages)
Additional material in the form of scientific articles will be included (approx. 100 pages)

Course evaluation

The University provides students who participate in or who have completed a course with the opportunity to make known their experiences and viewpoints with regards to the course by completing a course evaluation administered by the University. The
University will compile and summarize the results of course evaluations as well as informing participants of the results and any decisions relating to measures initiated in response to the course evaluations. The results will be made available to the students (HF 1:14).

Interim rules

If a course is no longer offered or has undergone major changes, students will be offered two re-take sessions based on the syllabus in force at registration during a period of one year from the date of the implementation of the changes.

Other Information

Language of instruction is English.


The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.

Further information

Studentservice, K3 - Malmö universitet,